MIMCO Capital accelerates its development and appoints Carole Adeline "Marketing and Communications Director”
In order to consolidate its activities on the German and Luxembourgish markets and to support its development on new markets, MIMCO Capital has chosen to appoint Carole Adeline "Marketing and Communications Director" for the Group. In line with the Group's major strategic priorities, she will ensure the unification and management of marketing and communication operations, guaranteeing its brand image and reputation, and will be in charge of developing new partnerships.
Proven skills in marketing and communication strategy
"As part of our expansion, we are very pleased to welcome Carole to the MIMCO Capital team. She will bring all her talent and expertise in order to continue the development of MIMCO's marketing and communication activities in Europe and on our new targeted markets, but also to unite our communities around our objectives and to strengthen our visibility on these markets.", explains Bernd von Manteuffel, cofounder and CEO of MIMCO Capital.
Carole is passionate about innovation and development strategies and over the past 11 years, she has built up an expertise in marketing and communication techniques in line with the evolution of web technologies and digital marketing trends. She has previously worked in the marketing and communication department of IBM, PricewaterhouseCoopers and Luxinnovation.
With a degree in business administration (BA) and a twofold specialization in marketing of innovation and entrepreneurship and project management, she has also supported young innovative companies in their growth strategy and internationalization process within the CCI Grand Est in France and the InnoHub accelerator in Luxembourg.
"Within the MIMCO Capital group, Carole's mission will include structuring marketing and communication actions by integrating the entire MIMCO value chain, from distribution to fund administration, from asset management to property management," continues Christophe Nadal, co-founder and CEO of MIMCO Capital. "Her passionate personality and knowledge of marketing techniques should contribute to effectively create value by using levers in the most optimal way, while following our development strategy."