22 September 2023
“Building the future”: the MIMCO Group unveils its new brand identity.
Published
22/09/2023

Following sustained growth, the MIMCO Group is evolving its ecosystem and strengthening its pan-European positioning as a real estate operator and manager of Private Equity investment solutions. With a new logo, modernized identity, and complete rebranding, this marks a significant milestone in its ongoing journey of innovation and growth.


The goal is to establish itself as a group brand and be recognized by partners and investors as a reference in real estate investments in Europe.


 


A Unifying Tagline: Uniting to Build the Future.


 


At MIMCO, real estate is much more than just a financial investment. It’s an arena for expression and innovation around urban life, creativity, and architecture, where each of our projects represents a new opportunity to build the future.


Born of the passion for real estate of two partners, our group symbolizes a dynamic alliance of expertise, commitment, and entrepreneurial spirit. Our employees are committed to challenging themselves, exploring new avenues to set themselves apart by offering innovative and sustainable concepts that meet current needs and our vision for tomorrow’s challenges.


“With its new motto, ‘Building the Future,’ MIMCO is not breaking with its past aspirations but adding a dimension of continuous renewal. Real estate remains at the heart of our identity, and this revitalized tagline conveys our determination to always aim higher and offer top-quality investment opportunities to our clients, whether in our funds or in our Club Deals,” explains Christophe Nadal, co-founder and CEO of MIMCO Capital.


This is how our mission materializes—to create new, inspiring, and responsible living and working spaces while always anticipating societal and environmental issues with top-tier architectural quality.


 


A strong new identity for a pan-European dimension.


 


With a presence in several European countries, including Luxembourg, France, Germany, Spain, and soon Portugal, MIMCO aims to be a pan-European reference in the world of sustainable real estate. The group leverages its dual expertise as a real estate operator and Private Equity expert to serve its investors and partners.


We have also decided to develop our private equity and private debt services to position ourselves as a strategic player, able to bring our expertise in real estate development and financial engineering to bear on the needs of real estate operators in Europe.


 


A group firmly focused on the future.


 


This new brand identity, coupled with revised values of innovation and performance, illustrates the evolution of MIMCO’s positioning and future vision.


“Our mission and expertise haven’t fundamentally changed; they have evolved. It was important to update our image in line with this evolution and to harmonize and simplify our message.”, adds Christophe Nadal.


The new brand universe of MIMCO Capital feeds into all the MIMCO group entities to maintain coherence, be it MIMCO AM, the portfolio management company approved by the French Autorité des Marchés Financiers under the AIFM directive and operating in the French market with its Private Equity real estate funds, MIMCO Real Estate, the group’s property development entity, or MIMCO Platform, the future digital investment platform for the group’s various investment solutions, including Club Deals. This will place MIMCO at the cutting edge of digitalization.


By integrating financial engineering and its expertise in developing real estate operations into its services, and with its new digital project embodying the group’s philosophy, MIMCO strengthens its position as a forward-looking player in future-focused real estate investment.


The future is built in the present. Investors, partners, team members, let’s perpetuate the MIMCO DNA and unite to build the future.


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